Denny's::: DenSuccess, Inc

It’s a new day at Denny’s as we refocus our powerful brand for future success. People count on
us 24 hours a day, 7 days a week, 365 days a year. For over 50 years, the Denny’s name has
become synonymous with family dining. We are devoting our collective energies toward meeting
and exceeding customer expectations, and we have launched a new vision to provide clear
company direction for all employees and franchisees.

Our new vision is simple in concept, yet a great challenge for restaurants such as ours that
never close. The vision recognizes each customer has certain reasonable expectations that
must always be met. These include: quality food that tastes good; friendly, attentive servers
who make customers feel welcome; clean, well-maintained surroundings; and prices that
represent a good value. We believe these expectations must be met every time a customer
enters one of our restaurants. Denny’s new vision is summed up in the statement:

Great Food, Great Service, Great People ... Every Time!